Social Media Marketing:
• Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Social Media:
• Social media is an umbrella term
That defines various activates that integrate technology, social interactions and the construction of words , pictures ,video , audio.
• Social media refers to online tools and services which allow an exchange of ideas, information, videos, pictures, and graphics — just about anything you can name.
• Social media also allows easy sharing and distribution of existing content to others so that professional work can be shared through networks.
Types of Social Media:
• Social Networks
• Bookmarking sites & Social News
• Multimedia Sharing
• Blog
• Micro blogging
• Ecommerce site
• Discussion forums
•
Social networks:
A social network site is a social media site that allows users to connect and share with people who have similar interests and backgrounds. Facebook is the most popular example of a social network website.
Bookmarking sites & Social News:
• BookMarking sites allow users to save and organize links to any number of online resources and websites. A great feature of these services is the ability for the user to “tag” links, which makes them easier to search, and invariably, share with their followers.
• Social News site allows its users to post news links and other items to outside articles. Users then vote on said items, and the items with the highest number of votes are most prominently displayed
Blog:
• A BLOG refers to a public webpage which is published by either an individual or a group of individuals. BLOGS are used to comment on all sorts of topics, depending on the interests of the blogger (author). Originally, blogs were the work of a single author, or in some cases several authors.
• Most popular are blogger and wordpress
Microblogging:
• These are just what they sound like, sites that allow the users to submit short written entries, which can include links to product and service sites, as well as links to other social media sites. These are then posted on the ‘walls’ of everyone who has subscribed to that user’s account. The most commonly used microblogging website is Twitter and Tumblr .
Ecommerce site :
• A big trend emerging across all types of social media is the ability to view and purchase desired goods with a click of a button. e-commerce elements have been adopted by many networks whose primary functionalities place them in different categories, such as Pinterest, Twitter, and Facebook.
• Amazon and flipkart
Discussion forums:
A meeting or medium where ideas and views on a particular issue can be exchanged.
No comments:
Post a Comment