It’s Time To Go
Social. We’ll Make it Simple.
You may be wondering
if social media marketing is right choice for your business, the answer is in –
social media is a great way to drive repeat business and to attract new
customers.
Whether you’re just
started your business, through social media you can reach your audience
socially and that can help you to understand what your customers are looking
for and what kind of services you can provide to attract them, but if you
considering social media only as a tool for increasing your sales then you’re
wrong. On social media platforms you can connect with your audience emotionally
thinking about what your customers seeking for and share something which they
would love to read and share with others. If they like your content then they
will surely like your product or services as well and that can convert to
sales.
According to Constant Contact’s
2011 Small Business Attitudes & Outlook Survey, 73% of small businesses
& organizations have started using Social media marketing and 62% of those not using it
expect to start marketing through social media within the next 12 months.
If
you want gain more knowledge on digital marketing, you should contact at
Digital Marketing institute which
provides training to a number of leading organizations.
Same Old
Word-of-Mouth Marketing
Social Media has
changed the way people connect, discover, and share information. But let’s skip
the jargon. Here’s what you need to know:
·
Social media is the technology that help to connect
people—whether it’s to share content or just to chat.
·
Social networks, like Facebook, Twitter, LinkedIn, and Pinterest
are the places where social interactions happen (discovering & sharing).
·
Social media marketing is the way to use that technology to
build relationships, drive repeat business. and attract new customers through
friends sharing with friends.
·
Sound familiar? That’s because social media marketing is really
just word-of-mouth powered by technology.
75% of people are somewhat or highly likely to share content they
like online with friends, co-workers or family—49% do this at least weekly.
Set Your Goals
It’s important to set
your goals and to know what you want to achieve from your social media
marketing efforts.
Here are some
important ways you can use social media to have a big impact on your business:
·
Spread the Word. Show customers and prospects who you are and
what you can do or offer them. It’s great for brand awareness!
·
Drive Sales. Give customers offers that are so good they’ll
share them with their family, friends and college. Your promotions can go
viral!
·
Provide Great Customer Service. Listen and respond to what your
customers are saying about you and your company. It’s a wonderful feedback
loop!
·
Keep Your Customers Coming Back. Try to build deeper
relationships so customers will get to know you and trust you more.
·
Because social media is all about discovering and sharing cool
stuff, every interaction you have through social media has the potential to reach
many new people.
·
That’s awesome because social media will ultimately help to
spread your message and attract new audiences.